Does the use of another trade mark as internet keyword infringe? The Advocate General doesn't think so

In an opinion which many may find quite political, Advocate General Poiares Maduro has delivered his views to the European Court of Justice (ECJ) in the Google AdWords references. The Advocate General's opinion relates to three separate sets of trade mark infringement proceedings, all of which have been referred to the ECJ by the French courts and all of which relate to Google's AdWords service.

Read Wragge & Co's expert analysis.