Too good to be true? OFT clamps down on misleading promotional offers

70% off! All you can eat for just £3! Two for the price of one! Free voucher worth £69.99! In difficult economic times, retailers reach for ever more attention grabbing offers and discounts to help maintain sales. The problem is that those offers don't always make key caveats or conditions clear.

The ASA rules on Mars' celebrity Twitter campaign

It's a legal requirement that adverts are clearly identified as adverts. But how do you achieve this in the space of 140 characters (the limit for posts - Tweets - on Twitter)?

Does the use of another trade mark as internet keyword infringe? The Advocate General doesn't think so

In an opinion which many may find quite political, Advocate General Poiares Maduro has delivered his views to the European Court of Justice (ECJ) in the Google AdWords references.

Product placement - UK ban set to be lifted

In a dramatic U-turn, the Government announced that it will consult again on the issue of product placement. Speaking at the Royal Television Society's Cambridge Convention, Ben Bradshaw gave new hope to advertisers and commercial broadcasters alike.

The high street fights back - eBay censured by ASA

The Advertising Standards Authority (ASA) has banned a poster advert for eBay which claimed that the online retailer was "25% cheaper than the high street on brand new items."

Poor Phorm - the UK Government in legal hot water

The European Commission has launched proceedings against the UK Government for alleged infringement of data privacy laws in connection with Phorm, the controversial advertising platform.

Now for the science bit... ASA Olay adjudication

The Advertising Standards Agency has this week banned an Olay Regenerist skincare cream TV advert. The ruling should ring alarm bells for all advertisers relying on trial or survey data to support their marketing claims.

Low fat, high risk? BCAP consultation on nutrition and health claims

The Nutrition and Health Claims Regulations 1925/2006, effective from 1 July 2007, are the first piece of specific legislation that places controls on the use of nutrition and health claims in the advertising and labelling of foods.

Olympics update - a round-up of all the latest news

Wragge & Co's latest round-up of Olympic news has a strong focus on the energy resources which will be powering the Games.

Marks, set, ambush - associating your brand with the Olympics

Thanks to Team GB's Beijing medal bonanza and the official handover to London as the next host city, the Olympic Games has dominated the news over the last few weeks.

Last chance for product placement - consultation now open

The Department for Culture, Media and Sport opened up a consultation yesterday on the implementation of the Audiovisual Media Service Directive.

Comparing complex services - Orange ad should have disclosed the sweet and the sour

The Advertising Standards Authority has banned an Orange 'Home Max' broadband and telephone package advert featured in national and regional press.