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Cerryg Jones

Partner
Cerryg Jones

Intellectual property partner and head of the Brands team. I advise clients on IP risks, strategies and enforcement. To keep clients informed, the IP team regularly issue alerts. Our latest concerns the Olympics and ambush marketing.

Tel: +44 (0)121 629 1892
Email: cerryg_jones@wragge.com

Services: Intellectual Property
Business sectors: Retail, Food and Drink

Best brains in...

All aspects of trade mark law, copyrights, designs, trade secrets and confidential information. I've also been appointed by Nominet, the body responsible for the co.uk domain name space, to its panel of dispute resolution experts.

Highlight of your career so far?

Being part of the Dyson team which successfully argued that designs for spare parts are as deserving of protection as any other form of intellectual property. We won in the High Court and the Court of Appeal.

Most challenging job you've ever done?

Acting for several co-defendants (who were competitors) in two separate High Court actions. We successfully defended various claims involving the look and feel of video games based on the theme of pool. And then did the same in the Court of Appeal.

What's your definition of going the extra mile... And when have you done it?

Working for a client at the expense of supporting the greatest football team to grace these shores in a long time. As a Welshman, living in the Midlands, there can only be one answer - Manchester United!

Best example of a creative legal solution?

A mediated settlement between a major manufacturer of high energy drinks and a pub chain. It involved accepting terms which went beyond the relief available under the Trade Marks Act - a settlement which left both parties a lot better off than had they fought the matter to a full trial and which preserved the commercial relationship.

How do you get under the skin of a client's business?

Familiarising yourself with the client's business - spending time at HQ and on the production line where manufacturing is involved. Understanding the client's strategy and its market is also essential.

What's your single greatest contribution to Wragge & Co's corporate responsibility?

I have worked with various non-governmental charitable organisations, advising on IP issues.

What's been written or said about you that you're most proud of?

"Superb litigator" (Chambers UK)

My mum's comments last Christmas were also pretty special.

Alerts

21.09.09

Product placement - UK ban set to be lifted

In a dramatic U-turn, the Government announced that it will consult again on the issue of product placement. Speaking at the Royal Television Society's Cambridge Convention, Ben Bradshaw gave new hope to advertisers and commercial broadcasters alike.

13.07.09

The English court's turn to make a reference to the ECJ in yet another Google keyword trade mark dispute

In yet another trade mark dispute resulting from Google's AdWord service, the UK High Court has decided to refer a "comprehensive" list of questions to the European Court of Justice before the hearing of the main trial.

27.04.09

Poor Phorm - the UK Government in legal hot water

The European Commission has launched proceedings against the UK Government for alleged infringement of data privacy laws in connection with Phorm, the controversial advertising platform.

06.03.09

Now for the science bit... ASA Olay adjudication

The Advertising Standards Agency has this week banned an Olay Regenerist skincare cream TV advert. The ruling should ring alarm bells for all advertisers relying on trial or survey data to support their marketing claims.

03.02.09

Low fat, high risk? BCAP consultation on nutrition and health claims

The Nutrition and Health Claims Regulations 1925/2006, effective from 1 July 2007, are the first piece of specific legislation that places controls on the use of nutrition and health claims in the advertising and labelling of foods.

31.07.08

Last chance for product placement - consultation now open

The Department for Culture, Media and Sport opened up a consultation yesterday on the implementation of the Audiovisual Media Service Directive.

21.07.08

Comparing complex services - Orange ad should have disclosed the sweet and the sour

The Advertising Standards Authority has banned an Orange 'Home Max' broadband and telephone package advert featured in national and regional press.

 

Press releases

01.04.09

Wragge & Co named European High-Tech Law Firm of the Year

Wragge & Co LLP Intellectual Property (IP) team has been named European High-Tech Law Firm of the Year by Managing Intellectual Property.

06.02.08

Wragge & Co steers Birds Eye to victory over ASA claims

Wragge & Co LLP Advertising & Marketing Law team has secured victory for Birds Eye over complaints made to the Advertising Standards Authority.
 

Published articles

There are currently no published articles for Cerryg Jones.

 

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